Pale Blossoms
Rancho Santa Margarita, California
Tell us a little bit about who you are and what you do:
Kelley: Pale Blossoms
My name is Kelley and I’m a mom of 2 girls. I have always been obsessed with beauty products and skincare, but it wasn’t always easy to find affordable plant based, vegan and organic products. This reason and having kids put me on the path of creating a clean, green, natural and affordable skincare line.
Let us know more about your business name - how did you come up with it?
My oldest daughter, Brooklynne picked the name. My husband and I encourage both our girls to be a part of the business.
What is your signature style / item? How did it become so?
The 3 steps to beauty system. It is our pride and joy of the company. It incorporates a detox face wash, calming toner and a powerful but light moisturizer. Acne and skin issues was one of the biggest skin issues we were hearing about, so I focused on that in the creation process of the company.
What makes your business unique to the industry?
I think our customer service. I focus heavily on giving my customers a personal and stress free process when selecting skincare. Selecting skincare is a very personal process and we help our customers every step of the way
Photo Courtesy of Kelley Hadireza
What's been your biggest roadblock when it comes to business and how have you been able to overcome?
I would say our biggest roadblock would be trying to convince people to switch over from their current skin care regimen to a non toxic one. Skin care is a highly saturated market. Overcoming it has been an amazing learning process for us. We take the time to explain each ingredient and, of course, letting people try the products in the comfort of their home.
How has your business had to adapt amidst the Covid- 19 Pandemic? What are you doing to navigate the situation?
The stay-at-home aspect has been a gift in some ways, because I'm always trying to find quiet time in the fast and furious! We went from face to face with customers to having to do everything online. We started offering a program called “product label analysis.” People can email or text us a picture of their current skin care label and we will analyze it and tell them if it’s clean or toxic. This is completely free! We also launched a hand sanitizer and we were able to donate a bunch of them to healthcare workers.
What is your favorite part of what you do?
I absolutely love helping people with their skin. It gives me so much joy when my customers contact me and tell me that their acne has cleared up or their psoriasis and eczema has improved.
What is your *must do* local activity?
We love the beach! Any beach, it doesn’t matter.
Where to find Pale Blossoms:
Online: Paleblossoms.com
Instagram: @pale_blossoms1
Facebook: https://www.facebook.com/paleblossoms/